We find ourselves at a threshold — a changing of the guard — because the ‘Game of Gym Ownership' has changed…
Tactics and strategies that used to work are failing.
Guru's, AI, automation, fill-your-gym-overnight offers and the ‘get rich quick' pipe dream have all combined to flood the market with uninspiring, ‘same-as-everyone-else' junk.
And, in response, many guru's are pushing harder than ever with 'sell your soul' offers just to keep their heads above water.
But, it doesn't have to be that way.
There's a (much) better way.
We know that because, we've been on the front lines of gym ownership for a decade and a half.
And we'd like to share what we've learned along the way…
Not a few ideas that sort-of-worked last month. Or last year. And only in perfect conditions when the stars aligned.
Tried and true principles that have stood the test of time.
Principles that will be as true — and as effective — 5, 10, 20+ years from now, regardless of what happens with the fads, and constantly changing technology.
Let's get started…
On March 26th, 2023, I acquired Barbell Business from Doug Larsen and the Barbell Shrugged guys.
I did so, because it meant something to me as I was a Barbell Business alum myself and it used to be the #1 ranked resources for gym owners back when I started my first gym in 2010.
These guys could see the whole picture — on the entirety of the system — and they spoke from experience, and were helping others in the game.
They were mentoring, teaching, guiding, and bringing the best in the industry together.
And the one day... it just went away.
It was just a couple years after, from that experience (amongst many others) that Big Little Gyms (BLG) — which combined all of my professional work within a single systemic umbrella — was born.
We've since serve thousands of active gym owners successfully, and still do
When you join BLG, you get immediate access to my ‘magnum opus' — a predictable growth engine for small gyms that think big — that includes:
The Traffic Engine - All the levers to pull to get found more by the people in your local sphere of service who are searching for you.
The Lead Generation Engine - A custom-built for you lead generating marketing funnel designed to convert all those visitors into more leads. This includes things like your website and search engine optimization.
The Sales Engine - The right offers and process to keep your schedule full of bookings for prospects ready to visit your gym and close them on the right offers.
The Nurture Engine - The dialed in process for keeping the longer and maximizing value with every member.
The Durable Business - Putting the foundational systems and pillars underneath to stabilize the business with predictable revenue and growth.
And our six-week Momentum Building Onboarding.
Together, these systems produce the three non-negotiable ingredients of scaling a great gym:
Getting more members who "get it"
Keeping them longer
and overdelivering value that makes them worth more to your business than your competition can.
… all of which, systematically, determine business performance.
Growing, sustaining, and extracting value all need to “row in the same direction.” They can't be optimized individually. Each must connect to the others like puzzle pieces that fit together perfectly.
And our system and strategy is built on the same underlying philosophy which means it all works together in harmony.
Create value for others from their own experience and expertise.
Want to profit from the value they have to share with a community who values that work enough to pay for it (and loves enough to tell others about).
Who care about solving real problems and creating personal growth for their community.
Who have a customer-centric mentality and recognize that when they serve first, they get paid (well) and earn financial freedom as a result.
Who want to market with an audience, not at them.
Control over their lives, knowing that tomorrow will be better than today, and next month will be better than last month.
Pride in their results, for themselves and for the people they care about most.
A lifestyle that reflects their interests and values. (Strategic Coach founder Dan Sullivan's 4 Freedoms: time, money, relationships, and purpose, is a great place to start.)
To feel great about how they're showing up to the world.
Those that are looking for the 'easy way'.
When I hear someone say, “What’s the easiest way”, what I’m really hearing is...
“I’m not fully invested in the long term success of my own business …and am therefore not fully invested in the long term success of my members.”
And that really translates to “I don’t want to work”.
Look, building a real business is work.
Yes, when it’s all up and running, it can be just like you imagined:
Great community and great income while you sleep.
But that takes HARD WORK to create and it takes HARD WORK to maintain.
And if you're just looking for the 'get rich quick play', this is not for you.
Or if you are searching for how to get rich by having other people promote your product, and any kinds of hype on the “latest loopholes” for “gaming the system”.
Does some of it work?
Probably. In the short term.
But if you rely on that, you don’t have a business. You have an income stream that’s supported by an unsustainable gimmick.
We are here to build real businesses, with proven, repeatable, and sustainable processes.
There's something powerful about actually seeing our program in action, the core systems, the guidance, and the Community before you buy anything.
Our gyms typically 3x their growth rate in the first 30 days without having to discount anything, run ads, or doing anything unethical.
We set most of it up for you without requiring you to watch hours of long boring content.
And we guarantee everything do. Seriously, if it doesn't work, I'll just give you your money-back.
We have an amazing reputation, and if you happen to be the first person in 3 years I need to give a refund to I'm okay with that. Nobodies perfect.
So, if you're wondering what's on the other side of the Big Little Gyms door, book a call. We want to hear about your current situation, your goals, and what you're currently doing to reach them.
If this resonates with you, we would love for you to join us on the journey.
Onward and upward 🚀☺️,
P.S. That's my family below, aren't they amazing?! And if you scroll down there is info on how to get started and I have links to all my free resources